Uniquities is an architectural antiques and salvage company. Their online presence lacked a strong brand and did not showcase their products well. I revamped the visual identity and created a strong visual hierarchy to improve the overall user experience.
• logo design • branding • workflow • wireframes • UX/UI design
I created this moodboard to develop a new look and feel for the Uniquities Website. It has an elegant and classic antique feel which is in-line with the type of products the shop specializes in. The color palette and imagery are inspired by antique catalogs and vintage wedding invitations were used as inspiration for the fonts and iconography.