Primary Target Audience

• people who have been recently diagnosed with Multiple Sclerosis and are looking to improve their health
• 30 - 50 years old
• open-minded to trying alternative health strategies

Secondary Target Audience

• people who have a family member or friend with MS and want to help
• people who have been living with MS for a while and have not had success with other treatments

Tertiary Target Audience

• open-minded neurologists or MS researchers willing to investigate the potential benefits of alternative strategies.

Key Persona

Kevin

Age: 35

Occupation: Engineer

Interests: Hiking, travelling, cooking, spending time with family

Kevin has recently been diagnosed with Multiple Sclerosis and is worried he will not be able to maintain his active lifestyle. His friend shares a charity website with him called Direct-MS that has information about using nutritional strategies to improve MS symptoms and even halt the disease.

User Task Flow

Kevin visits the Direct-MS website and discovers information about Vitamin D and MS.